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What Marketers Can Learn From Launching A Cycling Product

 
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Зарегистрирован: 16.12.2020
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СообщениеДобавлено: 26.02.2021 11:22    Заголовок сообщения: What Marketers Can Learn From Launching A Cycling Product Ответить с цитатой

What Marketers Can Learn From Launching A Cycling Product In The Pandemic



As you will know from my writing, I am a huge fan of cycling. I was therefore super excited to catch up with Piet Morgan, founder and CEO of cycling tech startup, Hammerhead, to learn more about how the company is growing during the challenges presented by the pandemic.

Hammerhead is definitely living the #remotelife dream – deciding to work remotely now on a permanent basis. Comprising a team of engineers and cyclists across a dozen time zones and over four continents, the company is aiming to reimagine the intersection between cycling and technology.

Hammerhead is a team of active cyclists – the company was founded due to the team’s frustrations with the lack of customer engagement from cycling tech companies and poor usability features of the products themselves.

“People invest a lot into purchasing and maintaining their bikes — many of whom have started on that journey in the last year. It’s natural that demand will follow for products which allow them to get the most out of their investment.”

The company has been developing its Karoo cycling computer product for over 10 years of research and design but has chosen to launch it during the pandemic.

“It was strange — trade shows that we would have used to promote the product were postponed or cancelled completely, most cycling races were off, and sponsors became far more cautious. But at the same time, we witnessed massive increases in cycling participation with gyms closed and people having more free time. “

Hammerhead had to quickly close its head office in Manhattan and adapt its working practices to fully remote operations so it could continue to develop the Karoo hardware and software to a point where it could be cautiously launched.

“Despite the challenges with designing and developing a product remotely, we’ve managed to overcome any impact on user experience. We were excited to launch Karoo 2, but had to temper that enthusiasm to assure we didn’t take on more orders than we could fulfil.”

Ensuring the quality of the product and the technology was on point for a hugely engaged audience of cyclists was challenging — especially without being able to see it in person. Hammerhead was keen to make sure it included features that were in demand.

“The main challenge we faced working remotely was ensuring finishing touches and specific look and feel aspects of the design were exactly how we wanted them. Luckily, our capacity to complete many of our objectives — like adding features such as Strava Live Segments which were eagerly anticipated by our community — wasn’t impacted by our shift to remote operations.”

Hammerhead kept focused on delivering a product that would massively improve the riding experience of its users. The fact that bikes were becoming ever more important to people was a powerful driving force during such a difficult time. The company has previously adopted a test and learn approach and was well set up to react to rapidly changing market conditions compared to many others.

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Зарегистрирован: 03.06.2021
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СообщениеДобавлено: 6.06.2021 3:59    Заголовок сообщения: Ответить с цитатой

Very Good : superslot
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СообщениеДобавлено: 8.06.2021 1:46    Заголовок сообщения: Ответить с цитатой

Thank you for sharing good stories with me. สล็อตพีจี
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