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Behind The New Hotel Brand Disrupting French Hospitality

 
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СообщениеДобавлено: 4.04.2021 6:28    Заголовок сообщения: Behind The New Hotel Brand Disrupting French Hospitality Ответить с цитатой

Behind The New Hotel Brand Disrupting French Hospitality



With a boutique collection of five-star family run hotels in Provence, Saint-Tropez and Meribel—with an exciting Paris opening in 2022—Maisons Pariente is quickly becoming a major force in French hospitality. Fashion and property entrepreneur Patrick Pariente, along with his two daughters, Leslie Kouhana and Kimberley Pariente, are the driving force behind the brand. Along with her father and sister, Kimberley has made it her mission to create hotels that offer attentive yet discreet service, the epitome of luxury.

How did you first get interested in the hospitality industry? And in your words, what makes French hospitality unique? I have always been passionate about travel, discovering new places, new hotels, and meeting new people.

My family was initially in the clothing industry; my father was the co-founder of the brand Naf Naf, and when he sold his company he invested in real estate. Hospitality was the logical move for us. What is most fascinating about this industry is all the work that goes on behind each project. This industry allowed us to combine all our skills, we used our understanding of design and fashion, our ability to anticipate customer needs, our passion for travel, our expertise in real estate, and of course our love of hosting.

France is well-known for its good taste, being a land of luxury, elegance, but also for mastering an ancient savoir faire. The uniqueness of French hospitality is combining great designs with delicious food and wine, high-end services and creating this unforgettable experience, highlighting “la joie de vivre.”

What was the gap you saw in the market that led you to found Maisons Pariente? Our consumption patterns have greatly evolved, and luxury hospitality hasn’t been spared from this change. A couple of years ago the five-star hotel market was dominated by hotel chains that standardized their offers no matter where the hotel was. The approach was institutionalised.

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