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Spotify And DC Tease New Superhero Podcasts As War For Fans

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СообщениеДобавлено: 25.02.2021 10:56    Заголовок сообщения: Spotify And DC Tease New Superhero Podcasts As War For Fans Ответить с цитатой

Spotify And DC Tease New Superhero Podcasts As War For Fans’ Ears Heats Up

When you think about superheroes in the media, you think of colorful costumes, dynamic action sequences and mind-bending special effects. Can the genre make the leap into a medium where all the visual spectacle takes place between the listener’s ears? The biggest purveyors of superhero comics are banking that it can, as the fruits of huge podcast deals struck over the past couple of years are starting to roll out, kicking off with a promotional video from Spotify and DC Comics that released earlier this week.

DC Comics is a big part of the deal inked last summer between Spotify and DC’s parent company, AT&T’s WarnerMedia, to extend popular franchises to Spotify’s growing podcasting platform. While the deal is likely more valuable to Spotify, which has scrambled to the top of the highly competitive podcasting world and aims to keep Apple AAPL -0.4%, Pandora and others at bay by locking up strong content partners, it also offers DC a new channel to monetize its iconic characters like Batman, Superman, Harley Quinn, Wonder Woman and the rest and keep fans engaged around its universe in between larger media projects.

The first DC/Spotify project out of the gate is Batman Unburied, a look inside the psyche of the Dark Knight penned by David S. Goyer, a highly respected screenwriter and sometime-comic book writer who helped bring this century’s Batman to the big screen with 2007’s Batman Begins.

“I’ve been fortunate to have had a hand in shaping how audiences see Batman, and now it’s really fun to have a hand in how audiences hear Batman,” said Goyer in a video released February 22 to promote the show. Goyer said audio engineering and surround-sound will be one of the tools the show uses to create the dream-like ambiance and bring Batman’s creepy lineup of villains to life in the theatre of the mind.

One of the things that makes superhero universes so attractive is they offer a big canvas for storytelling. Once a fan has bought in to the mythology, there are nearly endless ways to spin off new plots and reveal hidden details about characters or history. And if the world and its cast of characters is well-enough established, you don’t even need the visual spectacle (and massive production budgets) of film or television, or even comics, to keep devotees coming back for more.

“The thing about Batman is that… the types of stories you can tell with the character are rather broad,” said DC Chief Creative Officer Jim Lee. “This allows us to explore the suspense thriller side of Batman in a new format.”

Lee also teased upcoming titles slated for podcast, including a show featuring Catwoman and Katana, a sword-wielding martial artist; Superman and Lois Lane; Batman’s puzzling nemesis the Riddler; and Batgirl.

Lee said the podcasts offer fans another point of entry into the characters and stories they love and “supplements all the other ways they take in the DC Universe.”

The announcement follows the well-regarded debut of Superman and Lois on the CW Network this week and the brewing hype-storm around the impending release of the “Snyder Cut” of Justice League later in the spring as DC continues to push out the boundaries of its media empire.

Meanwhile, Marvel Entertainment has a deal with Pandora’s SiriusXM and launched two fan-oriented original shows, Marvel/Method (featuring Method Man) and Marvel’s Declassified, in November 2020. Marvel has announced a new multi-part scripted audio series, Marvel’s Wastelanders, will debut in 2021.

Moving forward, both companies and their mythic pantheons are likely to be potent weapons in the larger battle for listeners in the podcasting space.

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